Who are the Big 4 in marketing?

The Big 4 marketing companies are:

  1. WPP plc
  2. Omnicom Group
  3. Publicis Groupe
  4. Interpublic Group (IPG)

These companies dominate the global advertising and marketing landscape, offering a wide range of services including creative advertising, digital marketing, media buying, and public relations125. They are known for their extensive global reach, diverse client portfolios, and significant influence on the marketing industry.WPP, based in London, is the largest advertising and marketing services group in the world1. Omnicom Group, headquartered in New York, is renowned for its integrated marketing services1. Publicis Groupe, a French multinational, specializes in digital transformation and customer experience1. Interpublic Group (IPG) is known for its creative and media services1.These companies consistently rank at the top of the global marketing industry, providing innovative and effective advertising solutions to their clients, ranging from small businesses to multinational corporations12.