the mac groups



With clients across the nation in a variety of industries, you never know who The Mac Groups will be working with next!

Wahlburgers Logo


Sean and team TMG served 9 years as the Director of Social Media & Digital Marketing for Boston-based Wahlburgers, the high-end burger bar chain owned by chef Paul Wahlberg in partnership with two of his brothers, actors Donnie and Mark.

More so, TMG accomplished this feat while never once leveraging the celebrity owner’s skyrocketing fame. Designing the restaurant’s website, social media profiles and creative online marketing concepts, by solely showcasing Wahlburgers’ food, drinks, atmosphere and dining experience, The Mac Groups achieved numerous awards and accolades:

  • Zagat’s “Highest Rated Burger Concept”
  • Bon Appetit’s “Last Meal on Earth” by Steve Carell
  • “Best Restaurant Facebook Page” Massachusetts
  • Boston Magazine’s Battle of the Burger – 1st place 2015, 2016 + 2017
  • 2014 Hot Casual: “Hot 100 Fastest Mover”
  • Metro-Boston 2013 National Restaurant Association: “Most Buzzed About Brands”
Wahlburgers Restaurant

From inception, The Mac Groups worked hand-in-hand with the celebrity owners in architecting the brothers’ entire web platform, long before A&E’s Emmy-nominated Wahlburgers #1 reality television series.

Building Wahlburgers’ branding & media kits, social media profiles, engaging creative, marketing guidelines and other original revenue-driving online content through a combination of off-page and on-page initiatives, TMG’s expertise ultimately produce

  • 287,000 Facebook fans – and still growing!
  • 135K+ Twitter followers
  • 200+ franchise locations internationally
  • ‘Deregulation’ of Wahlburgers’ social media accounts nationally – departing from the tired “One voice fits all…” corporate paradigm and growing a diversity of voices for each individual restaurant (even future locations).
  • Grew Wahlburgers’ organic search presence, securing 1st page Google search results – ranking the restaurant #1 locally for “burgers” + “best burger restaurant.”

When American football wide receiver Sammy Watkins was looking to leverage his rapidly growing brand cachet, he partnered with The Mac Groups to explore and develop potential long-term revenue stream opportunities, ensuring income stability and driving brand loyalty.

Drawing inspiration from Watkin’s passions, TMG crafted a go-to-market merchandise launch, utilizing social media platforms and digital marketing to pioneer a subscription-style business venture.