Which marketing is most popular?

Based on the 2025 marketing trends, social media marketing is currently the most popular marketing channel. Here’s why:

Key Social Media Marketing Insights

  • Over 5 billion active users across various platforms
  • Preferred product discovery channel for Gen Z and Millennials
  • 64% of Gen Z and 59% of Millennials discovered products via social media in the past three months

Top Social Media Platforms in 2025

  1. YouTube (30% increased investment)
  2. Instagram (29% increased investment)
  3. TikTok (28% increased investment)
  4. LinkedIn (26% increased investment)
  5. Facebook (26% increased investment)

Marketing Roles Emphasizing Social Media

The top marketing roles for 2025 include:

  • Social Media Coordinator (13%)
  • Social Media Strategist (13%)

Why Social Media Dominates

  • Offers direct product discovery
  • Enables in-app purchasing
  • Provides influencer recommendations
  • Allows customer service via direct messaging
  • Provides high return on investment (ROI)

Social media marketing continues to be the most effective and popular marketing channel, particularly for reaching younger demographics and creating engaging, interactive brand experiences.