Which marketing is most popular?
Based on the 2025 marketing trends, social media marketing is currently the most popular marketing channel. Here’s why:
Key Social Media Marketing Insights
- Over 5 billion active users across various platforms
- Preferred product discovery channel for Gen Z and Millennials
- 64% of Gen Z and 59% of Millennials discovered products via social media in the past three months
Top Social Media Platforms in 2025
- YouTube (30% increased investment)
- Instagram (29% increased investment)
- TikTok (28% increased investment)
- LinkedIn (26% increased investment)
- Facebook (26% increased investment)
Marketing Roles Emphasizing Social Media
The top marketing roles for 2025 include:
- Social Media Coordinator (13%)
- Social Media Strategist (13%)
Why Social Media Dominates
- Offers direct product discovery
- Enables in-app purchasing
- Provides influencer recommendations
- Allows customer service via direct messaging
- Provides high return on investment (ROI)
Social media marketing continues to be the most effective and popular marketing channel, particularly for reaching younger demographics and creating engaging, interactive brand experiences.