What type of marketing is best for small businesses?
Based on the 2025 marketing trends for small businesses, the most effective marketing strategies include:
Top Marketing Channels
- Social Media Marketing
- Most popular channel for small businesses
- 52% of small businesses use unpaid social media marketing
- Platforms ranked by usage:
- Facebook (76%)
- Instagram (63%)
- LinkedIn (43%)
- TikTok (34%)
- Search Advertising
- Highest satisfaction rate among marketing tactics
- 40% of small businesses currently invest in search advertising
- 65% of people click on search ads when looking to make a purchase
- Content Marketing
- Focuses on creating valuable, engaging content
- Particularly effective when combined with video content
- 51% of businesses plan to invest more in content marketing in 2025
Emerging Trends
- Short-form video content (nearly 60% of businesses adopting)
- Influencer marketing (50% of businesses trying micro-influencer strategies)
- SEO optimization
- Email marketing
Key Recommendations
- Prioritize digital channels
- Create engaging, value-driven content
- Utilize free and low-cost marketing tools
- Focus on platforms where your target audience is most active
The best marketing approach combines multiple strategies, with an emphasis on digital platforms and targeted, high-quality content.