What type of marketing is best for small businesses?

Based on the 2025 marketing trends for small businesses, the most effective marketing strategies include:

Top Marketing Channels

  1. Social Media Marketing
  • Most popular channel for small businesses
  • 52% of small businesses use unpaid social media marketing
  • Platforms ranked by usage:
    • Facebook (76%)
    • Instagram (63%)
    • LinkedIn (43%)
    • TikTok (34%)
  1. Search Advertising
  • Highest satisfaction rate among marketing tactics
  • 40% of small businesses currently invest in search advertising
  • 65% of people click on search ads when looking to make a purchase
  1. Content Marketing
  • Focuses on creating valuable, engaging content
  • Particularly effective when combined with video content
  • 51% of businesses plan to invest more in content marketing in 2025

Emerging Trends

  • Short-form video content (nearly 60% of businesses adopting)
  • Influencer marketing (50% of businesses trying micro-influencer strategies)
  • SEO optimization
  • Email marketing

Key Recommendations

  • Prioritize digital channels
  • Create engaging, value-driven content
  • Utilize free and low-cost marketing tools
  • Focus on platforms where your target audience is most active

The best marketing approach combines multiple strategies, with an emphasis on digital platforms and targeted, high-quality content.