What is the next big thing in marketing?

Based on the latest marketing trends for 2025, the next big things in marketing are:

  1. AI-Powered Hyper-Personalization
    AI is driving 70% of digital marketing strategies, enabling unprecedented levels of personalization. Marketers are using AI to predict customer behavior, optimize ad placements, and generate dynamic content tailored to individual preferences14.
  2. Short-Form Video Content
    This format dominates social media platforms, particularly on TikTok and Instagram Reels. It’s reported as the number one content marketing format with the highest ROI15.
  3. User-Generated Content (UGC)
    UGC is becoming increasingly important for increasing brand awareness and authenticity. Brands are leveraging customer-created content to build trust and engagement1.
  4. AI-Driven Predictive Analytics
    Marketers are using AI for outcome-driven predictions, allowing for more precise targeting and campaign optimization4.
  5. First-Party Data Strategies
    With the phasing out of third-party cookies, marketers are focusing on first-party data to build privacy-compliant and trust-building marketing strategies4.

These trends reflect a shift towards more personalized, authentic, and data-driven marketing approaches, with AI playing a central role in enabling these strategies.