What is the next big thing in marketing?
Based on the latest marketing trends for 2025, the next big things in marketing are:
- AI-Powered Hyper-Personalization
AI is driving 70% of digital marketing strategies, enabling unprecedented levels of personalization. Marketers are using AI to predict customer behavior, optimize ad placements, and generate dynamic content tailored to individual preferences14. - Short-Form Video Content
This format dominates social media platforms, particularly on TikTok and Instagram Reels. It’s reported as the number one content marketing format with the highest ROI15. - User-Generated Content (UGC)
UGC is becoming increasingly important for increasing brand awareness and authenticity. Brands are leveraging customer-created content to build trust and engagement1. - AI-Driven Predictive Analytics
Marketers are using AI for outcome-driven predictions, allowing for more precise targeting and campaign optimization4. - First-Party Data Strategies
With the phasing out of third-party cookies, marketers are focusing on first-party data to build privacy-compliant and trust-building marketing strategies4.
These trends reflect a shift towards more personalized, authentic, and data-driven marketing approaches, with AI playing a central role in enabling these strategies.