What is the hottest social media right now?
Based on the latest 2025 data, the hottest social media platforms are:
- TikTok
- 1.56 billion monthly active users
- Fastest-growing social network since 2017
- Dominates short-form video content
- Continues to be incredibly popular despite potential regulatory challenges
- Fastest-growing social media platform in 2024 with 25.3% growth
- 143.2 million monthly active users in the United States
- Launched Threads, which has 300 million monthly active users
- Continues to innovate with new features
- Largest social media platform with 3.65 billion monthly active users
- 178.2 million monthly active users in the United States
- Over 200 million businesses using Facebook tools
Emerging Platforms to Watch:
- Threads (Instagram’s Twitter alternative)
- Bluesky (25 million monthly active users)
- Lemon8 (nostalgic image and video platform)
The trend continues to favor short-form video content, with platforms like TikTok, Instagram Reels, and YouTube Shorts leading the charge in 2025.