What is the hottest social media right now?

Based on the latest 2025 data, the hottest social media platforms are:

  1. TikTok
  • 1.56 billion monthly active users
  • Fastest-growing social network since 2017
  • Dominates short-form video content
  • Continues to be incredibly popular despite potential regulatory challenges
  1. Instagram
  • Fastest-growing social media platform in 2024 with 25.3% growth
  • 143.2 million monthly active users in the United States
  • Launched Threads, which has 300 million monthly active users
  • Continues to innovate with new features
  1. Facebook
  • Largest social media platform with 3.65 billion monthly active users
  • 178.2 million monthly active users in the United States
  • Over 200 million businesses using Facebook tools

Emerging Platforms to Watch:

  • Threads (Instagram’s Twitter alternative)
  • Bluesky (25 million monthly active users)
  • Lemon8 (nostalgic image and video platform)

The trend continues to favor short-form video content, with platforms like TikTok, Instagram Reels, and YouTube Shorts leading the charge in 2025.