What is the fastest growing marketing?
Based on the latest trends for 2025, the fastest growing marketing approaches are:
- AI-Powered Marketing: AI is driving 70% of digital marketing strategies, with 15 million AI-generated ads created monthly5. It’s becoming essential for personalization, automation, and data analysis1.
- Short-Form Video Content: This format dominates social media platforms, particularly on TikTok and Instagram Reels. It’s reported as the number one content marketing format with the highest ROI2.
- Social Commerce: Projected to exceed $1 trillion by 2028, social commerce is transforming social media into direct shopping platforms4.
- Visual Storytelling: Marketers plan to increase investment in short-form video (17%), images (15%), and live streaming (14%) more than other formats in 20252.
- Personalization: Hyper-targeted content and ads are becoming increasingly sophisticated, with AI enabling more advanced personalization strategies13.
These trends are reshaping the marketing landscape, with a clear emphasis on leveraging technology for more engaging, personalized, and visually-driven marketing experiences.