What are the big 7 in marketing?

Based on the latest information from 2025, the “Big 7” in marketing are:

  1. WPP plc
  2. Omnicom Group
  3. Publicis Groupe
  4. Interpublic Group (IPG)
  5. Dentsu
  6. Accenture
  7. Havas

These companies dominate the global advertising and marketing landscape, offering a wide range of services including creative advertising, digital marketing, media buying, and public relations46. They are characterized by their extensive global reach, diverse client portfolios, and significant influence on the marketing industry.It’s worth noting that this list has evolved from the traditional “Big Six” due to the growing influence of Accenture in the marketing space6. These companies consistently rank at the top of the global marketing industry, providing innovative and effective advertising solutions to clients ranging from small businesses to multinational corporations.