How much does it cost to hire a marketing agency?

The cost of hiring a marketing agency typically ranges from $900 to $20,000 per month, with an average of $3,500 per month. However, pricing can vary significantly based on several factors:

  1. Services offered: Different marketing services have varying price ranges13:
    • PPC (Pay-Per-Click): $1,500 – $10,000 per month
    • SEO (Search Engine Optimization): $1,000 – $30,000 per month
    • Social media marketing: $900 – $20,000 per month
    • Content marketing: $2,000 – $30,000 per month
    • Email marketing: $300 – $5,000 per month
  2. Agency size and reputation: Larger, well-established agencies typically charge higher fees2.
  3. Project scope and duration: More extensive projects or longer engagements generally cost more2.
  4. Location: Agencies in major cities or high-cost areas may charge higher rates4.
  5. Experience and expertise: Agencies with proven track records often command higher fees4.
  6. Client requirements: Custom requests or specialized services can increase costs6.

For small to mid-sized businesses, many agencies offer packages starting at around $2,500 per month for 12-16 hours of professional time, while larger engagements can cost up to $15,000 per month for 100-120 hours5.It’s important to note that pricing models can vary, including monthly retainers, project-based fees, or hourly rates. The average blended hourly rate for a marketing agency is typically between $150 to $200, with rates in larger markets reaching up to $250 per hour56.