How much do digital marketing agencies charge per hour?

Based on the latest data from 2025, digital marketing agencies typically charge between $100 to $149 per hour in the United States and Canada14. However, rates can vary significantly depending on several factors:

  1. Location: Agencies in different countries charge different rates. For example:
    • USA and Canada: $100 – $149 per hour
    • India: $25 – $49 per hour
    • Philippines: <$25 per hour2
  2. Agency size and reputation: Larger, more established agencies often command higher rates.
  3. Specialization: Agencies with expertise in specific niches may charge premium rates.
  4. Services offered: Different digital marketing services may have varying rates:
    • Social Media Marketing: $100 – $149 per hour
    • Content Marketing: $100 – $149 per hour
    • Email Marketing: $100 – $149 per hour
    • Pay-Per-Click (PPC): $100 – $149 per hour
    • Search Engine Optimization (SEO): $100 – $149 per hour1
  5. Project scope and complexity: More complex projects may result in higher hourly rates.

It’s worth noting that while the most common hourly rate for digital agencies is $150 to $174 per hour4, rates can range from as low as $25 to over $200 per hour depending on the factors mentioned above.