Which marketing is trending now?
Based on the 2025 digital marketing trends, the top trending marketing strategies are:
Top Marketing Trends
- AI-Powered Marketing
- AI drives 70% of digital marketing strategies
- Used for personalization, automation, and data analysis
- 15 million AI-generated ads created monthly
- Short-Form Video Content
- Dominates social media platforms
- Particularly popular on TikTok, Instagram Reels
- Captures audience attention quickly
- Social Commerce
- Projected to exceed $1 trillion by 2028
- Transforming social media into direct shopping platforms
- Influencers play a crucial role in product discovery
- Omnichannel Marketing
- Seamless experiences across multiple platforms
- Focus on platform convergence
- 40% of Gen Z using social platforms as primary search tools
- Personalization
- Hyper-targeted content and ads
- Real-time adjustments based on user interactions
- AI enables more sophisticated personalization strategies
Emerging Trends
- Voice search optimization
- Visual search capabilities
- Community-driven content
- Zero-party data strategies
The key is creating authentic, engaging content that leverages technology while maintaining a human touch.