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More so, TMG accomplished this feat while never once leveraging the celebrity owner’s skyrocketing fame. Designing the restaurant’s website, social media profiles and creative online marketing concepts, by solely showcasing Wahlburgers’ food, drinks, atmosphere and dining experience, The Mac Groups achieved numerous awards and accolades:
· Bon Appetit’s “Last Meal on Earth” by Steve Carell
· “Best Restaurant Facebook Page” Massachusetts
· 2014 Hot Casual: “Hot 100 Fastest Mover”
· Metro-Boston 2013 National Restaurant Association: “Most Buzzed About Brands”
Building Wahlburgers’ branding & media kits, social media profiles, engaging creative, marketing guidelines and other original revenue-driving online content through a combination of off-page and on-page initiatives, TMG’s expertise ultimately produced:
· 135K+ Twitter followers
· 200+ franchise locations internationally
· Grew Wahlburgers’ organic search presence, securing 1st page Google search results – ranking the restaurant #1 locally for “burgers” + “best burger restaurant.”
Drawing inspiration from Watkin’s passions, TMG crafted a go-to-market merchandise launch, utilizing social media platforms and digital marketing to pioneer a subscription-style business venture.
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